Building a Micro-Fundraising Campaign

01:00 pm - 02/13/2018

@ Alliance for Better Nonprofits

318 N. Gay Street
Knoxville TN  37917



Instructor: Tommy Smith, Ackermann PR

Don’t have the budget or staff to implement a multi-million-dollar capital campaign? Want to increase awareness of your organization and raise money? In this training, you will build a fully integrated campaign from design to implementation through Facebook advertising, email marketing, website integration, and more.

Price:
Member: $75.00
Non-Member: $225.00
Student Member: $25.00

Learning Objectives Include:
-Design a strategy for brand awareness and/or fundraising events
-Develop marketing tactics required for campaigns
-Derive a campaign from conceptualization to implementation

ABN Fund Development Certificate:
This workshop counts as 3 credits towards the ABN Fund Development Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Chloe Perry at cperry@betternonprofits.org.

ABN Nonprofit Marketing Certificate:
This workshop counts as 3 credits towards the ABN Nonprofit Marketing Certificate. To receive this certificate, a participant must earn 18 credits (six qualifying courses) within a two-year period. Credits are tracked on individual sub-accounts (not admin accounts) as course credit stays with the individual. For more information, contact Chloe Perry at cperry@betternonprofits.org.

CFRE Credits:
Full participation in Building a Micro-fundraising Campaign is applicable for 3 points in Category 1.B – Education of the CFRE International application for initial certification and/or re-certification. For more information about the Certified Fund Raising Executive credential visit www.cfre.org.

BIO:
Tommy Smith serves as Vice President of Marketing Strategy for Ackerman PR. Tommy is a marketer at heart. Prior to Ackermann, he served as Chief Marketing Officer for ORNL Federal Credit Union. Additionally, Smith worked for Dell, Inc. in Dublin, Ireland doing consumer marketing and brand management. He earned his MBA in marketing from the University of Tennessee.

Show Map Tickets

Categories: Non-Profit Organization, Organization, Public Services & Government

Report a Problem

Knoxville Tweets

Mark @ Blogitude.com
Mark @ Blogitude.com
Saturday (23-Jun-18) was #PrideFest in #Knoxville (#knoxpride). Sunday (24-Jun-18) is #InternationalFairyDay. Som… https://t.co/fZUOQ9j2ky

School of Hard Knox Education
School of Hard Knox Education
We had a blast at Knoxville Pride Fest today! Thank you to everyone who commented on our float and stopped by our b… https://t.co/oTwGYDvEXC

FXProm
FXProm
All about that shimmer and shine

Kirsten Stephens
Kirsten Stephens
RT @edwardnelson4tn: Closing out the day celebrating #Knoxville's amazing refugee population and the incredible work that @bridgerefugees i…

Handsome&theHumbles
Handsome&theHumbles
Our friends, @smallwarsmusic will be in #Knoxville next week. https://t.co/87AP36AwdA

ORNL FCU
ORNL FCU
Things got a little...strange...during the annual @KARMDragonBoats race this morning.

IBM Systems - Japan
IBM Systems - Japan
RT @ORNL: Summit is connected by 185 miles of fiber optic cables—or the distance from #Knoxville to #Nashville. https://t.co/9ygC2C2Rec @OL…

Bijou Theatre
Bijou Theatre
#Knoxville are you ready for 2 SOLD OUT shows with Dennis Miller?! https://t.co/xhOrRPrr9s

Gina Holt
Gina Holt
Our yearly pic with Justin #pride #knoxville #pridefest @ Knoxville Civic Auditorium-Coliseum https://t.co/BzzuscM3Yf

Cleshon Bess
Cleshon Bess
We're #hiring! Read about our latest #job opening here: B2B Contact Center Representative - https://t.co/0qUKHYOuxt… https://t.co/finoAOETmg