Heritage DECA Little World

3743 E Lamar Alexander Pkwy
Maryville TN  37804

Phone: (865) 984-8110

Heritage DECA Little World

Facebook and social media did not exist in the 27 years during which Little World operated in Blount County. Our method of promotion was focused on the reputation and history of the project, the entertainment value provided to children (and their parents) during the Christmas season, word of mouth and of course, the appearance of LW elves at area elementary schools.

After six years of retirement, Little World came out of retirement in 2013 and opened at Heritage High School, a brand-new and possibly, unusual location. It is our intention to use FB and social media to get the word out to the 3000+ former marketing students and now, their children, who have worked and have memories of this amazing project. We are delighted to see what our future holds!

History of Little World:
1979: Opened by Heritage Marketing students & Advisor Gail Bray

1985: Advisor Janice Livingston & Heritage DECA/Marketing continue the LW project at Foothills Mall.

2006: Following the 2006 Christmas season, Little World closed its doors.

2013: Heritage DECA/Marketing students and Advisor Janice Livingston resurrect Little World with a new location at Heritage High School and rebranding effort.

2015: Advisor Janice Livingston retires, Heritage Alum and former LW shopper, elf, and CEO (Chief Elf of Operations) Holly Burns assumes the role of advisor and continues the LW project with Heritage DECA/Marketing students.

Little World returns on November 28th, 2016, as the elves make their 31st appearance! Plan your visit... They're only here for short while!

To provide children with personalized attention and assistance in choosing gifts for those on their holiday shopping list, and to create a joyful experience which is both educational and entertaining for the child and for the sales-elf, while so doing.

Show Map Website

Business Information


Founded: Heritage Marketing classes of 1979-80 with their advisor, Gail Bray.
Parking: Parking Lot

Categories: High School, Local Education, Movie Theatre




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